How to Use Social Media for Business in 2024

Social media is a tool that can help our business a lot! It is a great way to connect with our customers and reach new potential clients.

• Entertain. Use your social media accounts to provide content that your customers will enjoy.

• Engage. Social media is all about interaction. Make sure you are truly social and join the conversation.

• Set KPIs (Key Performance Indicators can be anything… sales, clicks, shares. it depends on your campaign goals. Assign a monetary value to the KPI of choice and then set your campaign budget. Without this important preliminary step, it will be impossible to determine ROI — when you break even — or track your success. If you don’t set relevant KPIs, you can’t justify the marketing budget for this campaign.)

• Quality content (An effective campaign uses a strong call to action, is visually engaging, well-timed, and mobilizes diverse content formats such as text, video, and image. Let there be a tangible takeaway. Be entertaining, if you’re going to interrupt a consumer’s feed- make it worth their while. If you need help crafting masterful content, you can contact a marketing agency or work with a social media influencer.)

• Targeted Distribution (A campaign can be expertly planned but if it doesn’t reach the right audience, it won’t accomplish ANYTHING. Figure out who your customers are and then mobilize those demographics -age, sex, location, interests - to target the right groups on social media, with the right content.)

• Reach (and impressions…. How many people are actually going to see the content? This goes along with distribution… the bigger the audience, the more capacity for impact. Scale your campaigns for maximum efficiency — without losing sight of targeting, of course.) Use hashtags and social media influencers to reach your target audience.

• Trust (Last but not least, the most crucial element for an effective campaign: is trust. There’s no conversion without trust. Make sure the “source” of your campaign, whether it’s your brand or a third party, inspires trust. Display ads can be scaled infinitely but inspire very low levels of trust. PR is the most authentic form but it is static and hard to scale. Try to strike the balance between educating your consumers and working with trusted online figures be they influencers or publications! FOR EXAMPLE: someone randomly self-promoting with no context looks sloppy, no trust for you. But a famous makeup YouTuber mentioning a makeup brand? Big trust.